To announce that the much-loved period drama Sanditon was returning to screens, we worked closely with the BritBox team on their announcement plans as well as a community management strategy to monitor and engage with all conversation around the show’s announcement.
The return of Sanditon was exciting news for the platform as fans of the show had been calling out for its return, so the announcement was met with a huge response online.
We worked closely with the marketing team to make sure we were making the most of the news when managing the community and worked in tandem with the production team to make sure we could collaborate on content going out from the social pages.
All conversational talking points were fed back to the marketing team, as well as a report on how the announcement performed across all channels.